DoorDash – Neighborhood of Good

DoorDash wanted to tell the world about how they empower local economies.

Buuuttt most people aren’t thinking about their local economy when they’re ordering nachos at 2am. Most people aren’t thinking of DoorDash as “good” at all.

So, instead of telling them DoorDash is the good guy, we showed them how the simplest orders can do a whole lot of good for the neighborhood.

We ended up with twelve 15s spots featuring some relatably mundane moments (plus a vibrating paper bag).

Enjoy.