Busch Light Presents: A Case Against Space
Houston, we have a problem: humans can’t drink beer in space.
So, for Earth Month, the good people at Busch Light made it their mission to protect our one beer-friendly planet. Planet Earth.
For every case of Busch Light bought during Earth Month Busch Light donated to One Tree Planted to help keep us down here drinking our cold and smooth beer.
We enlisted retired astronaut Doug Hurley to spread our message in a very serious spot and sold pro-beer gear on our website.
All in the great name of beer.
Agency: The Martin Agency
My Role: Copy/Concept
Art Director: Jayne Goodall
CDs: Dustin Dodd & Graham Unterberger
Production: Mondial Creative
Why it’s in my book: worked with an astronaut ✔️, made some space nerds upset ✔️, also made a lot of space nerds and beer nerds laugh ✔️