Cutwater – Real Spirits Inside
More people believe ghosts are real than they believe there could be real cocktails in a can.
Cutwater might be the #1 canned cocktail on the market, but the internet keeps asking, “what the absolute f*** are in these.”
For Halloween, we set out to reveal the truth. There are real spirits inside.
What better way to prove it than to have four unsuspecting strangers spend the night with our real spirits in one of America’s most haunted houses.
The Recap
The Sweeps
Before all that went down, we had to get these four brave souls to enter for a night with real spirits. So, we launched an entire campaign with social, digital placements, cinema pre-roll and OOH tempting only the bravest to apply.
Agency: The Martin Agency
My Role: ACD/Copy/Concept
Senior Art Director: Cam Dechert
Senior Copywriter: Mark McColey
Production: SuperJoy, Overcoast
Why it’s in my book: boo!