DoorDash – Memory Blooms

There was a lot we could have done to promote flower delivery for Mother’s Day.

We’re lucky to have been able to tell Jayne Neal’s story instead.

Anyone could create their own Memory Bloom bouquet by submitting an image of their own mother with flowers on thememoryblooms.com.

Agency: The Martin Agency

My Role: Copy/Concept

Art Director: Jayne Goodall

CD: Mike Kelley

Director: Nina Meredith

Why it’s in my book: giving Jayne, who suffers from Alzheimer’s, and her daughter Kira the space to recall these memories was truly special