DoorDash – Memory Blooms
There was a lot we could have done to promote flower delivery for Mother’s Day.
We’re lucky that what we got to do was tell Jayne Neal’s story.
Anyone could create their own Memory Bloom bouquet by submitting an image of their own mother with flowers on thememoryblooms.com.
Agency: The Martin Agency
My Role: Copy/Concept
Art Director: Jayne Goodall
CD: Mike Kelley
Director: Nina Meredith
Why it’s in my book: giving Jayne, who suffers from Alzheimer’s, and her daughter Kira the space to recall these memories was truly special